Requirements

To order this plate, you must currently hold a Sporting License issued by the New York State Department of Environmental Conservation (DEC). The vehicle you are ordering plates for must be registered in your name. This design is now available for your motorcycle plate.

Note: There are restrictions for Commercial plates. Commercial plates must display the word "COMMERCIAL" under the plate number and therefore will not print with the wording "I LOVE NY HUNTING", "I LOVE NY FISHING" or "I LOVE NY PARKS". Commercial plates will print with the I LOVE NY symbol in the upper right-hand corner of the plate.

The custom plate fee varies if the plate number is assigned by DMV or if you personalize it. Learn more about personalized plates. 

*The fee noted for each renewal is the $15 annual I LOVE NY fee + the personalization fee (if applicable) and does not include the regular registration renewal fees due upon each renewal. The $15 I LOVE NY fee is an annual fee, when your registration is renewed every two years the fee is $30 at renewal.

If you purchased a LIFETIME NY State Parks issued Empire Passport or DEC-issued LIFETIME Sporting License in 2014, the fees noted above (except personalization fees, if applicable) are waived for your first plate purchase and first renewal only. Personalization fees are $31.25 for passenger and commercial registration classes.

Online

• You must have a valid New York State registration that does not expire within 60 days. This will have your current plate number and registration class code. See a sample registration document. 
  • If your registration expires within the next 60 days, renew your registration online before you order Adventure Plates.
• Your name and address must be up to date with DMV. You can change your address online before ordering Adventure Plates. 
• You must have a credit or debit card that DMV accepts and a valid email address for confirmation purposes. 

ORDER AN I LOVE NY - BEACH SCENE CUSTOM PLATE ONLINE

By Phone

You cannot order this plate by phone.

By Mail

To order this plate by mail, use the Application for Custom Plates (PDF) (CP-30).  

Mail the completed form and your payment to Custom Plates at the address below.

Send a copy of your driver license and a copy of your DEC sporting license with your application form.